What can B2B marketers learn from family history research? Family history research offers a surprising number of valuable lessons for marketers looking to hone existing skills and build new ones. For starters, genealogy research can teach us about: Knowing Your Marketing Roots Sharpening Your Research Skills Building Enduring Passion Citing, Celebrating & Honoring Your Marketing Sources Learning & Networking With Fellow Professionals at Industry Events Adhering To Guidelines & Goalposts Publishing & Preserving For Posterity Sparking Interest For Future Marketers Breaking Through With Hyper-Personal Relevance Peering Inside Your B2B Marketing DNA Aside from childhood school family history projects, I first stared researching my roots in earnest in 1994, and a decade later for several years I worked as a professional genealogist.

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Your B2B Marketing Book of Life: 10 Inspiring B2B Marketing Tips From Family History

Tags: b2b marketing, b2b marketing research, marketing-research, original research, SEO

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